You know that awkward moment when a shopper stares at a shelf, frozen by too many choices?
We fix that.
We help CPG brands stop the hesitation, spark loyalty, and own the aisle.
How do we pull off this retail magic?
01
We think it
We dive deep into shopper brainwaves to figure out exactly what’s stopping them from buying.
This is where we immerse ourselves in brand audits, competitive landscapes, and shop-alongs. We need to understand and experience firsthand the barriers when it comes to the shopper journey, building the basket, and making the purchase.
02
We dream it
We loosely sketch out new ways to organize products and grab attention right at the shelf.
There’s no such thing as a bad idea; especially in this phase. When we are in a brainstorm or focus group, we hear all of the “what ifs” and quickly illustrate on-the-fly sketches that capture the essence of the big idea. We share, discuss, and tweak to get consumer reactions in order to get insight on which ideas to pursue.
03
We build it
We turn those sketches into hyper-detailed category/brand vehicles and 3D planograms that are fully UPC-searchable. No shortcuts here.
Aligning strategy with product placement and adjacencies affects shopper behavior. Do they shop the category differently? What is the shelf set telling them?
04
We polish it
We cook up stunning, retailer-specific 4K renderings and flythrough animations that give you the perfect category overhaul or brand-specific spotlight.
From the approach, to the endcap, to the aisle, and to the shelf. Bringing the shopper journey to life always turns heads and drops jaws.
05
We test it
We build a prototype.
What’s it made of? Is it lit? Is it dimensional? Are the colors vibrant? Can you read the benefits and claims? Is the experience disruptive? Are there key takeaways and/or edits prior to installation and rollout? We ask these questions and tons more. It’s all in the details.
06
We make it
We produce mechanical artwork and production-ready files, then tag-team with vendors to ensure flawless, headache-free installation.
All parties involved unite as one, like a well oiled machine. There’s nothing like seeing it all come together.
