← OUR WORK

Logo of Hidden Fish, featuring a black circle with white, stylized anagrams of fish inside and the words "HIDDEN FISH" to the right.

Discover a sushi experience unlike any other. Hidden Fish redefines the dining experience with a modern, immersive twist to the senses.

  • STRATEGY // BRAND IDENTITY // PACKAGING // SPATIAL // MOTION GRAPHICS // DIGITAL // ACTIVATION // PHOTOGRAPHY BY JEN FASULO

Together, we create spaces you can’t forget.

Interior of a modern restaurant featuring black tables, wooden chairs, a long bar with bar stools, and décor with warm lighting.
Dimly lit hallway with a wall-mounted light fixture and a geometric-patterned screen or partition.
Empty restaurant with wooden chairs, high tables with black surfaces, bar area with stools, green decorative panels, curtain-draped windows, warm lighting.
Close-up of a sushi conveyor belt with plates of sushi and sauces on white dishware, in a restaurant setting.
A staircase landing with a modern wooden slat wall, a staircase on the left, and a black mat with a red circular design and the words "HIDDEN FISH" in white letters.
Stairway leading to a door with a red and black mural of a koi fish and a mat with a red circular design and the text 'Hidden Fish'.
Interior of a restaurant with wooden chairs, a black cushioned bench, hanging pendant lights, and decorated green moss wall panels.
Upscale restaurant kitchen interior with modern decor, bottles on shelves, cooking utensils, and a dining area with curtains and wall art.
Restaurant table set with sushi and other dishes, decorated with chopsticks and soy sauce; background features wooden slats and a red and white neon sign.
A circular red and black logo with and the words 'Hidden Fish' below it on a dark, textured background.
Neon sign of the Hidden Fish in red and white lights.
Exterior view of a building at dusk, with illuminated lights on the wall and a large glass door with a circular design. The walkway leading to the entrance has white striped markings, and there are trees with bare branches, streetlights, and a car parked nearby in the background.
Four men posing together indoors in front of a wall with an illuminated red and gold circular logo with.

“Working with CINSYR to design our new sushi restaurant, Hidden Fish, was an exceptional experience from start to finish.

Their team demonstrated unparalleled expertise, creativity, and attention to detail, ensuring that every aspect of our vision came to life. They were incredibly easy to work with, always super responsive to our needs, and consistently went above and beyond our expectations.

The innovative design solutions CINSYR provided have not only created a stunning space but also an ambiance that perfectly complements our culinary offerings.

We are grateful to CINSYR for their dedication and exceptional service, which have been instrumental in bringing Hidden Fish to life.”

– Jeff Knauss – Owner, Hidden Fish

Together, we create branding you can’t ignore.

A black textured background with a red circular logo featuring and the words 'Hidden Fish' in white below the logo, and 'Skaneteles NY' in smaller text underneath.
Poster with Asian-inspired geometric maze pattern, the words "HIDDEN FISH" in the center, one version with a white background and another with a red background.
Two sets of chopsticks with packaging that reads 'Chop Sticks' and 'Hidden Fish' placed on a light gray background.
A black T-shirt and a black baseball cap, both featuring a red circular design with geometric patterns and the words "HIDDEN FISH".
A glass of dark beer on a decorative coaster with red and black geometric patterns, placed on a white marble surface.
Black apron with red text and markings, with waist and neck ties.
A square illuminated sign with a black frame mounted on a white wall, displaying a red circular logo with stylized pattern and the words "HIDDEN FISH" below.
Stylized illustration of two abstract fish with flowing fins and tails in shades of maroon and beige.
A schematic diagram of a circular object with measurements in inches, showing a black and white maze inside the circle. The diagram includes markings of the maze's dimensions and the words "HIDDEN FISH" on the right side.
A detailed mechanical artwork of a circular design, labeled as 'Hidden Fish // Mechanical Artwork,' with measurements and notes. The design features a geometric pattern with an overall diameter of 26 inches, colored in PMS 7622. The right side shows architectural schematics and notes on materials and construction.
Design plans for an art installation titled "Hidden Fish" featuring a large black and white maze-like graphic on a wall, with measurements and detailed technical drawings, a 3D model, and a photograph of the installation in progress showing a white wall with pink guidelines and a wood structure underneath.

Trust the process.

Two people sitting at a table discussing art or design, with sample materials and color swatches spread out before them; one person is gesturing towards the samples and the other is resting her face in her hand.
Samples of textured and patterned wallpaper swatches laid out on a wooden table, with labels indicating brands like Wolf Gordon and CLAR.

The vision for Hidden Fish was simple. To be unexpected.

Converting a lower level office space into a sushi restaurant was an exciting task to tackle. The location itself was hidden which played perfectly into the naming and offered a level of mystique to the experience.

From concept to completion, we collaborated on building the brand by designing the space, spec’ing materials, fixtures, finishes, furniture, and lighting, and coordinating with the architectural, construction, and graphic implementation teams.

Side-by-side images of light wooden chairs, one with a high back and the other with a lower back, both against a plain light gray background.
Interior view of a room under renovation with exposed ceiling beams, insulation on the walls, and construction tools and materials scattered around. Two people are working in the background near the far wall, with construction lights illuminating the space.
Construction site showing a building with a lowered foundation and wood framing support, fenced-off area, and a partly cloudy sky.
Render of a modern restaurant with bar seating, dining tables, a rooftop deck with lounge chairs, and wooden and black accents.
A wooden shelving unit with a decorative red, circular element in the center.
Design drawing of a multi-tiered sign stand with two illuminated frames on top, featuring logos for Hidden Fish and Central New York Land Trust, with detailed measurements for construction.
Dark patterned background with the text 'HIDDEN FISH' faintly visible throughout
Modern hallway with wooden slat wall, a mural of a woman with long hair and a sun, beige walls, and a door on the left.