This is where we immerse ourselves in brand audits, competitive landscapes, and shop-alongs. We need to understand and experience firsthand the barriers when it comes to the shopper journey, building the basket, and making the purchase.

There’s no such thing as a bad idea; especially in this phase. When we are in a brainstorm or focus group, we hear all of the “what ifs” and quickly illustrate on-the-fly sketches that capture the essence of the big idea. We share, discuss, and tweak to get consumer reactions in order to get insight on which ideas to pursue.

Aligning strategy with product placement and adjacencies affects shopper behavior. Do they shop the category differently? What is the shelf set telling them? 

From the approach, to the endcap, to the aisle, and to the shelf. Bringing the shopper journey to life always turns heads and drops jaws.

What’s it made of? Is it lit? Is it dimensional? Are the colors vibrant? Can you read the benefits and claims? Is the experience disruptive? Are there key takeaways and/or edits prior to installation and rollout?  We ask these questions and tons more. It’s all in the details.

All parties involved unite as one, like a well oiled machine. There’s nothing quite like seeing it all come together.