JB’s Bar & Grill
Building a brand that centers around Americana fare and a casual dining experience. Bites, brews, and ballgames. Just Because.
“This team crushed it on every aspect of this project!”
Justin Dvorkin // Owner, JB’s Bar & Grill
services provided:
NAMING // STRATEGY // BRANDING // ENVIRONMENTS // PACKAGING // MERCHANDISE // PRINT // SPECIFICATIONS // DETAILING // ACTIVATION
When creating a brand, naming is critical. There needs to be a story or a reference point behind the name. Your audience needs to understand this so they can begin to build a connection.
Our team explored countless directions that centered around approachability. Because this concept would be casual and welcoming to everyone, we wanted to come across as if you were going to grab a bite to eat at a friend’s house.
The food and drink offering would be expected but phenomenal. The “I’ll take a burger and a beer while watching the game” mentality. And for that, we created JB’s Bar & Grill.
Just bites, burgers, and ballgames. Just because.
