Syracuse Parks and Recreation — CINSYR

We transformed the Syracuse Department of Parks and Recreation visual identity into a fun, approachable, and modern brand ecosystem. Inspired by the mission for everyone to "Explore, Play, and Grow," we developed a custom icon symbolizing the city's trails, water, and greenery.

STRATEGY // BRAND IDENTITY // MOTION GRAPHICS // DIGITAL // ACTIVATION //

Together, we create branding you can’t ignore.

Trust the process.

Our Icon

A very important part of our brand. It references nature and is specific to our city of Syracuse. It can be incorporated within our logo or separately.