Wegmans Wholesum logo in white text on a black background.

← OUR WORK

The packaging for the Wholesum brand's latest offering had to embody the brand's energetic spirit and match the active lifestyles of its consumers.

Five bags of Wegmans WHOLESUM ENERGY bars with various nuts and chocolate chips spilled in front of each, including peanuts, macadamia nuts, chocolate chips, and pieces of brownies.
A Wegmans WholeSum peanut butter energy bar with peanut chunks around it, spilled scattered on a wooden surface, with a spoonful of peanut butter in front.
A purple box of Wegmans WholeSum energy bars with chocolate, vanilla, and macadamia flavor on a wooden surface with scattered white and dark chocolate chips.
A purple package of Walgreens WholeSum energy bars, flavor Chocolate Brownie, surrounded by broken pieces of chocolate brownie on a wooden surface.
A young girl with short, wavy brown hair, wearing a maroon shirt, taking a bite from a purple packaged brownie, smiling with teeth showing.
A package of Wegmans WHOLESUM energy bars in peanut butter chocolate flavor, with individual bars visible, surrounded by scattered nuts and chocolate chunks on a black background.
A Wegmans Whole Sum energy bar in chocolate chip flavor surrounded by scattered chocolate chips on a wooden surface.
Assorted Wegmans Whole Sum energy bars, including chocolate chip, peanut butter, and brownie flavors, surrounded by mixed nuts and chocolate chips.

Together, we create packaging you can’t put down.

Open magazine or brochure featuring a healthy food menu with snacks, salads, and protein options, placed on a white table with a wooden sign that reads "BE AWESOME TODAY" and a decorative red glass sculpture.
Display of Wegmans energy bars in purple, blue, yellow, and green packaging with a sign that reads 'Smart Snacking' in a store aisle.
Three varieties of Wegmans Whole Sums nut and seed bars, each in colorful packaging with abstract patterns. The first features green and yellow with almond coconut and dark chocolate flavor, the second orange and black with banana nut and dark chocolate flavor, and the third purple and black with cashew almond and dark chocolate flavor.
Design sketches of a product packaging with a dark background, white patterns, and handwritten notes. The main label reads 'WHOLESUM' with a subtitle 'Chocolate Bar'. Various design elements include pattern trimmings, color instructions, and layout ideas.
Product packaging for Wegmans Whole Sum nut and seed bars, flavor almond coconut and dark chocolate, gluten-free, paleo-friendly, verified non-GMO, net weight 1.41 oz (40 g). The design features abstract green, black, yellow, and gray patterns.
An assortment of Wegmans WholeSum energy bars in various flavors, including chocolate brownie, chocolate chip, macadamia chocolate and vanilla, and peanut butter, arranged in a grid.
A collage of active lifestyle images including yoga class, mountain biking, rock climbing, kayaking, indoor cycling, and running at sunset.
Digital tablet displaying hand-drawn design sketches and notes for home decor and framing, with a stylus resting on its wooden case.